This Privacy Policy is applicable to any personal information, which is given by you to us (information) via www.picnicnews.com. This Privacy Policy is devised to help you feel more confident about the privacy and security of your personal details. Where we refer to ‘you’ this will mean you, the user of this website. Where we refer to ‘we’ or ‘us’ below this will mean Picnic Limited and any member of the British Sky Broadcasting group of companies. Where we refer to ‘users’ below this will mean the users of the website collectively and/or individually as the context allows. We process personal data only in strict compliance with all Data Protection legislation. How We May Use Your Data By entering Your user information via this website you accept that we may retain your user information and that it may be held by us or any other company which processes it for us. We may use any of your user information for the following purposes. To monitor and improve the website and our services; Market research, including statistical analysis of user behaviour which we may give to other companies and organisations in depersonalised, aggregated form; In order to enable us to comply with any requirements imposed on us by law or court order; Unless you have asked us not to, in order to send you periodic communications (this may be by post, telephone, SMS or e-mail), about features, products and services, events and special offers. Such communications from us may carry advertising for other companies or organizations. For your convenience you can withdraw consent by replying to the "unsubscribe" link in e-mails from us. Please also note that we do not disclose your information to other companies and organizations outside of the Picnic group so that they can send you direct marketing without your permission to do so. Cookies You should be aware that by using the website, information and data may be automatically collected through the use of cookies. Cookies are small text files that store basic information that a website can use to recognise repeat site visits and, as an example, recall your name if this has been previously supplied. We may use this information to observe your internet use and to compile data in order to monitor and improve the website and target our and other companies’ and organisations’ advertising and assess general effectiveness of such advertising. Cookies do not attach to your system or damage your files. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookies feature. Note, however, that there may be some deterioration in the service you receive and "personalised" services may be affected if the cookies option is disabled. If you wish to disable the setting of cookies in your browser, please see the end of this page for instructions. If you do not disable the setting of cookies, you consent to your information being collected and used as set out in this Privacy Policy. Security and Data Retention Security is very important to us. Secure Socket Layer (SSL) encryption technology is used for protection of information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality, integrity and availability of your information. We will comply with all relevant Data Protection legislation in relation to the period for which we retain your information Updates We may change this Privacy Policy from time to time and you should check it regularly. Your use of the website will be subject to the Privacy Policy on the website at the time of each use. Contact Any queries or comments about this policy should be forwarded to DPOFFICE@BSKYB.COM Any site that you may connect to from here is not covered by this Privacy Policy. How to refuse cookies with Internet Explorer: From Your browser menu, select 'Tools' and then 'Internet Options'. This will bring up the 'Internet Options' dialogue box. On the top of the dialogue box, select 'Privacy' tab. This will bring up the 'Privacy Settings' box. On the Privacy tab, move the slider up for a higher level of privacy or down for a lower level of privacy. Move the slider to the top to block cookies from all web sites. Following these instructions will stop your computer from accepting cookies in future. You may reconfigure your computer to accept cookies again by selecting a lower level of privacy. You can find information on disabling cookies in other browsers at www.allaboutcookies.org.